{"id":1378,"date":"2020-12-30T09:08:07","date_gmt":"2020-12-30T09:08:07","guid":{"rendered":"https:\/\/generativehumanae.ch\/?p=1378"},"modified":"2025-03-21T12:26:29","modified_gmt":"2025-03-21T11:26:29","slug":"lentreprise-intelligente-se-reinvente-sous-dopamine","status":"publish","type":"post","link":"https:\/\/generativehumanae.ch\/fr\/lentreprise-intelligente-se-reinvente-sous-dopamine\/","title":{"rendered":"L\u2019entreprise \u00ab intelligente \u00bb se r\u00e9invente sous dopamine"},"content":{"rendered":"\n

Cet article est paru dans L’Agefi du<\/strong> 16 d\u00e9cembre 2019<\/strong><\/p>\n\n\n\n

Puissant et complexe neurotransmetteur, v\u00e9ritable \u00ab\u00a0d\u00e9marreur\u00a0\u00bb, \u00ab\u00a0booster d\u2019\u00e9nergie\u00a0\u00bb, la dopamine est une simple mol\u00e9cule qui permet \u00e0 elle seule d\u2019accomplir d\u2019incroyables exploits. En exc\u00e8s ou en d\u00e9ficit, elle entraine un ph\u00e9nom\u00e8ne d\u2019addiction ou d\u2019impatience mais en \u00e9quilibre, elle insuffle une vraie dynamique de succ\u00e8s.<\/p>\n\n\n\n

Les sportifs d\u2019\u00e9lite l\u2019ont compris et l\u2019utilisent \u00e0 dessein. Gagner sous la pression du temps et des r\u00e9sultats tout en se r\u00e9inventant continuellement exige un acc\u00e8s \u00e0 des ressources analytiques, intuitives, cr\u00e9atives, positives, adaptatives et \u00e9nerg\u00e9tiques que la production de dopamine et autres mol\u00e9cules sympathiques favorisent. De mani\u00e8re tr\u00e8s simplifi\u00e9e, ces mol\u00e9cules, pr\u00e9sentes \u00e0 l\u2019\u00e9tat naturel dans notre corps, facilitent la \u00ab bascule \u00bb entre le mode mental automatique – zone de confort – et le mode mental adaptatif – zone de d\u00e9passement de soi et de transformation. Dans un univers toujours plus comp\u00e9titif, rapide et exigeant, la \u00ab bascule \u00bb, dont les pratiques diff\u00e8rent d\u2019un sportif \u00e0 un autre, permet de se conditionner \u00e0 r\u00e9ussir avant m\u00eame d\u2019entrer en action, en comp\u00e9tition.<\/p>\n\n\n\n

Parmi les pratiques courantes, la \u00ab pens\u00e9e lente \u00bb est paradoxalement la plus appr\u00e9ci\u00e9e. Dans un moment de calme, le sportif prend le temps de respirer et arr\u00eate sa course contre la montre. De cette respiration nait l\u2019espace pour calibrer son \u00ab grand projet \u00bb, affronter ses peurs, les transformer, pr\u00e9-visualiser de nouvelles solutions, mettre en place sa \u00ab strat\u00e9gie des petits pas \u00bb, et se remplir de la dopamine de la victoire. D\u00e8s lors, il est pr\u00eat.<\/p>\n\n\n\n

La 4\u00e8me<\/sup> r\u00e9volution industrielle, par la vitesse et l\u2019agilit\u00e9 qu\u2019elle exige, invite chaque entreprise, chaque \u00e9quipe, chaque personne \u00e0 se tenir pr\u00eates \u00e0 r\u00e9inventer ses pratiques tout en assurant le bon fonctionnement du quotidien. Elle pourrait incarner une course de fond jalonn\u00e9e de \u00ab sprint \u00bb, avec pour ma\u00eetre mot la r\u00e9invention de l\u2019entreprise de demain \u00ab d\u00e9cloisonn\u00e9e \u00bb, \u00ab interfac\u00e9e \u00bb, \u00ab int\u00e9gr\u00e9e \u00bb, \u00ab connect\u00e9e \u00bb, \u00ab intelligente \u00bb. Dans cette grande aventure, les neurosciences et sciences neurocognitives s\u2019invitent \u00e0 la table et cr\u00e9ent \u00e0 leur tour leur \u00ab petite r\u00e9volution \u00bb, en r\u00e9v\u00e9lant que la lenteur permet la rapidit\u00e9 et que les peurs transform\u00e9es donnent place au g\u00e9nie.<\/p>\n\n\n\n

Qu\u2019elles soient PME ou multinationales, locales ou internationales, les entreprises connaissent toutes le d\u00e9fi de la r\u00e9invention, avec leurs prises de risque et les peurs associ\u00e9es. David McNally, dans sa m\u00e9taphore de l\u2019aigle Even Eagles need a push<\/em> r\u00e9sume tr\u00e8s bien cette complexit\u00e9 avec l\u2019interrogation : \u00ab Pourquoi le plaisir de voler doit-il commencer par la peur de tomber? \u00bb. Les nouvelles d\u00e9couvertes en neurosciences, les pratiques sportives et le retour d\u2019exp\u00e9riences d\u2019entreprises pionni\u00e8res apportent d\u00e9sormais un large et puissant vivier d\u2019outils \u00ab dopaminants \u00bb qui insufflent les conditions du succ\u00e8s individuel et collectif. L\u2019enjeu consiste aujourd\u2019hui \u00e0 les d\u00e9mocratiser et \u00e0 permettre \u00e0 chaque entreprise d\u2019op\u00e9rer la \u00ab bascule \u00bb, celle de l\u2019entreprise \u00ab intelligente \u00bb qui prend le temps, se pr\u00e9pare et se conditionne \u00e0 tout r\u00e9ussir.<\/p>\n\n\n\n

Lien article Agefi (16 d\u00e9cembre 2019).<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cet article est paru dans L’Agefi du 16 d\u00e9cembre 2019 Puissant et complexe neurotransmetteur, v\u00e9ritable \u00ab\u00a0d\u00e9marreur\u00a0\u00bb, \u00ab\u00a0booster d\u2019\u00e9nergie\u00a0\u00bb, la dopamine est une simple mol\u00e9cule qui permet \u00e0 elle seule d\u2019accomplir d\u2019incroyables exploits. En exc\u00e8s ou en d\u00e9ficit, elle entraine un ph\u00e9nom\u00e8ne d\u2019addiction ou d\u2019impatience mais en \u00e9quilibre, elle insuffle une vraie dynamique de succ\u00e8s. Les […]<\/p>\n","protected":false},"author":1,"featured_media":1533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,1],"tags":[],"class_list":["post-1378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capsule-inspiration","category-entreprise-intelligente"],"acf":[],"yoast_head":"\nL\u2019entreprise \u00ab intelligente \u00bb se r\u00e9invente sous dopamine<\/title>\n<meta name=\"description\" content=\"Les entreprises connaissent toutes le d\u00e9fi de la r\u00e9invention, avec leurs prises de risque et les peurs associ\u00e9es. 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