{"id":1749,"date":"2020-12-14T15:20:29","date_gmt":"2020-12-14T14:20:29","guid":{"rendered":"https:\/\/generativehumanae.ch\/?p=1749"},"modified":"2025-03-21T12:44:34","modified_gmt":"2025-03-21T11:44:34","slug":"heroic-business","status":"publish","type":"post","link":"https:\/\/generativehumanae.ch\/en\/heroic-business\/","title":{"rendered":"The “heroic” business follows the journey of Joseph Campbell"},"content":{"rendered":"\n

This article was published in L\u2019Agefi on 31 March 2020<\/strong><\/p>\n\n\n\n

From every crisis a hero emerges. By closely looking at the ways that myths and legends construct their stories, American professor of literature Joseph Campbell modelled a process of transformation that was new to audiences in the 1950s. The process, based on a series of trials, has become a tool for each organisation, team or individual to use to \u201ccreate a world to which others want to belong\u201d. At a time when all our systems have been thrown out of balance and new organisational and collaborative working models are emerging, it\u2019s a unique opportunity to step up and embrace the role of leader. Not the leader who imposes and controls, but the leader who inspires and guides, like the heroes who have left their mark on our history.<\/p>\n\n\n\n

Campbell\u2019s metaphors of \u201cvillage\u201d, \u201cjourney\u201d and \u201cdry lands\u201d conceal three ecosystems, three different business dynamics all unequal to the current situation.<\/p>\n\n\n\n

The \u201cvillage\u201d business <\/strong>accelerates, launches a plethora of projects, values ego and status, cherishes urgency and organises to avoid any losses without changing anything. A dangerous and improbable interpretation of the Lavoisier principle, as it depends on infinite access to resources to sustain \u201cheroic\u201d performance. Faced with reality, many of these businesses accept that they have to abandon their uncomfortable comfort zones and embark upon their own Hero\u2019s Journey.<\/p>\n\n\n\n

The \u201cjourneying\u201d business <\/strong>starts from the premise that only the alignment and convergence of strengths and individual actions will create power and resilience for the collective. In moments of doubt, just as in moments of happiness, the journey and the voice of the hero serve to inspire and rally everyone towards a single destination. The result is the courage to innovate, the courage to not be liked, and the courage to change. For the better!<\/p>\n\n\n\n

There are 7 steps on this ambitious journey, each with its own role:<\/p>\n\n\n\n

Step 1 – The call to adventure, or the definition of the visionary \u201cmaster project\u201d<\/p>\n\n\n\n

Step 2 – The threshold, where pioneering teams are engaged and commit<\/p>\n\n\n\n

Step 3 – The guardians, or integrating support networks<\/p>\n\n\n\n

Step 4 – Trial by fire, or overcoming fears and constraining beliefs<\/p>\n\n\n\n

Step 5 – Integration, or using new-found abilities and skills<\/p>\n\n\n\n

Step 6 – The new roadmap, an action plan with staged objectives<\/p>\n\n\n\n

DStep 7 – The road back, or showing credible and assured leadership<\/p>\n\n\n\n

Equipped with this process by individual or collective experience, leaders and their teams are ready to achieve extraordinary feats \u2013 or even just what they need to do.<\/p>\n\n\n\n

The business in the \u201cwasteland of dry stones\u201d <\/strong>doesn\u2019t identify with the outlook of the \u201cvillage\u201d and doesn\u2019t have the resources necessary to begin the “journey”. It is torn between two worlds, trapped by fears and limitations that make any collective master project impossible to achieve.<\/p>\n\n\n\n

From every crisis a hero emerges. Everyone can create a world they\u2019d be proud to belong to. The \u201cheroic\u201d business doesn\u2019t exist: it\u2019s a fairy tale, a legend. Yet in spite of everything it continues to draw us in, to turn our prisons into new horizons.<\/p>\n\n\n\n

Original article (in French) Agefi 31 March 2020: https:\/\/agefi.com\/actualites\/acteurs\/aujourdhui-lentreprise-heroique-voyage-avec-campbell<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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